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National Museum of Australia

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GMH General Motors-Holden's 25 Year Club 1977

2006.0012.0012

GMH General Motors-Holden's 25 Year Club 1977

Object information

Physical description

A booklet with a thick white paper cover printed with a square watch design in gold, and text in blue "GMH / GENERAL MOTORS- / HOLDEN'S / 25 / YEAR CLUB / 1977'. The booklet is A5 size, and has 16 pages including the cover, which are bound by two metal staples. The printed text is a list of staff who had been with General Motor's-Holden for 25 years or more, in the year 1976-77.

Statement of significance

The Jack Heenan collection comprises memorabilia, artwork, clothing accessories and industry journals relating to the career of Jack Heenan who worked for General Motors Holden (GMH) from 1935 until his retirement in 1974. He began his career working in forecasting, but later transferred to the sales department. These objects were used by Mr Heenan in his daily working life.

GMH has played an important role in the history of Australian motor transport. The early model Holdens (the FX and FJ) are among the most recognisable cultural artefacts of 1950s and 1960s Australia. Motoring memorabilia illustrates the passionate connection some people feel towards motoring and Holden cars. The creation of marketing symbols as functional and collectible items also demonstrates the nature of Holden's powerful marketing campaigns. This collection of objects also traces the evolution of Australia's motoring history, Holden's own sense of its history and connection to post-war development, and Holden's continuing prominence in the popular imagination.

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