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National Museum of Australia

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Tape measure

Object information

Physical description

A square silver-coloured metal case with retractable white-painted metal tape measure. The tape is marked with metric and imperial measurements. The edges of the case bow out slightly. An oval-shaped logo is stamped in black on one side of the case, which includes text "GMH / Guardian / Maintenance / QUALITY SERVICE". The reverse side has a fine grill pattern.

Statement of significance

The Jack Heenan collection comprises memorabilia, artwork, clothing accessories and industry journals relating to the career of Jack Heenan who worked for General Motors Holden (GMH) from 1935 until his retirement in 1974. He began his career working in forecasting, but later transferred to the sales department. These objects were used by Mr Heenan in his daily working life.

GMH has played an important role in the history of Australian motor transport. The early model Holdens (the FX and FJ) are among the most recognisable cultural artefacts of 1950s and 1960s Australia. Motoring memorabilia illustrates the passionate connection some people feel towards motoring and Holden cars. The creation of marketing symbols as functional and collectible items also demonstrates the nature of Holden's powerful marketing campaigns. This collection of objects also traces the evolution of Australia's motoring history, Holden's own sense of its history and connection to post-war development, and Holden's continuing prominence in the popular imagination.

Object information

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