Menu toggle

National Museum of Australia

Where our stories come alive

Collection Explorer

4

GMH Personnel Directory

Object information

Physical description

A dark blue plastic loose-leaf binder. The binder is A5-sized with two internal metal rings to hold papers. Stamped in gold on the front cover is text "GMH / PERSONNEL DIRECTORY". The binder contains 36 leaves of white paper, interleaved with eight pale blue card dividers which have plastic tabs printed with text "MELBOURNE", "DANDENONG", "SYDNEY", "BRISBANE", "PERTH", "WOODVILLE" and "ELIZABETH". The printed text lists senior staff of General Motors Holden in each Australian state, for the year 1974.

Statement of significance

The Jack Heenan collection comprises memorabilia, artwork, clothing accessories and industry journals relating to the career of Jack Heenan who worked for General Motors Holden (GMH) from 1935 until his retirement in 1974. He began his career working in forecasting, but later transferred to the sales department. These objects were used by Mr Heenan in his daily working life.

GMH has played an important role in the history of Australian motor transport. The early model Holdens (the FX and FJ) are among the most recognisable cultural artefacts of 1950s and 1960s Australia. Motoring memorabilia illustrates the passionate connection some people feel towards motoring and Holden cars. The creation of marketing symbols as functional and collectible items also demonstrates the nature of Holden's powerful marketing campaigns. This collection of objects also traces the evolution of Australia's motoring history, Holden's own sense of its history and connection to post-war development, and Holden's continuing prominence in the popular imagination.

Object information

Back to top