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National Museum of Australia

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Double-sided poster titled 'Why we Must Win The War', illustrated by Norman Lindsay, 1918

2002.0047.0001

Double-sided poster titled 'Why we Must Win The War', illustrated by Norman Lindsay, 1918

Object information

Physical description

A double-sided lithographed poster titled 'Why we Must Win The War', illustrated by 'Norman Lindsay'. The poster is published by the 'DIRECTOR-GENERAL OF RECRUITING, VICTORIA BARRACKS, MELBOURNE'.

Statement of significance

This collection consists of 10 Australian advertising posters. Artists represented include Percy Trompf, James Northfield, Norman Lindsay and May Gibbs. The majority of the posters were produced as lithographs.

The poster as a form of advertising was popular in Australian throughout the twentieth century, particularly before the age of radio and television. The posters in this particular collection document a number of different types of advertising campaigns including war time recruitment, public health and safety, product endorsement and railway travel.

Object information

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