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Be a True Massey-Ferguson Man - extended play 45 rpm vinyl record and sleeves

2014.0012.0001

Be a True Massey-Ferguson Man - extended play 45 rpm vinyl record and sleeves

Object information

Physical description

A 'BE A TRUE MASSEY-FERGUSON MAN!' extended play 45 rpm vinyl record, with a plastic inner sleeve and a cardboard outer sleeve. The outer sleeve features orange text on both sides, and the reverse reads in part 'STANDARD INDUSTRIAL LYRICS ...' and 'STANDARD AGRICULTURAL LYRICS ...'.

Statement of significance

The Ilga Tingey collection consists of a 7-track 45 rpm vinyl record produced by Massey-Ferguson (Australia) in 1962. Titled 'Be a True Massey-Ferguson Man' and distributed by Australian offices to company representatives, the record was produced to introduce the new company theme tune, 'He's a True Massey-Ferguson Man'. Featuring music by Australian composer Vern Moore and lyrics by Massey-Ferguson (Australia) Marketing Manager Stan Payton, the song revealed the company's attempts to unify its workforce with a new corporate identity and loyalty. The record originally belonged to the donor's mother, Ilga Valerie Tingey, who received it from her employer, Massey-Ferguson, while working as a secretary in the company's Port Adelaide office from the early 1950s until the early 1960s.

Hugh Victor (HV) McKay patented a stripper-harvester in 1885, and in partnership with his family and later a small syndicate, founded the Sunshine Harvester Works in Ballarat, Victoria. In 1904, with the business expanding nationally and internationally, McKay purchased land at Braybrook Junction and moved the factory there between 1904 and 1906. With the factory dominating so much of the suburb, it was renamed Sunshine in 1907. In 1930, the company merged with the Australian interests of Massey Harris, becoming HV McKay Massy Harris Pty Ltd. The McKay family sold their remaining shares in the company in 1955, and the renamed Massey Ferguson acquired the factory. The Ilga Tingey collection provides an important record of the company's development, transition in ownership and marketing strategy.

Object information

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