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Photographic postcard titled 'Leura 11.8.10'

2013.0003.0020

Photographic postcard titled 'Leura 11.8.10'

Object information

Description

The 1910 photograph is of a road tarring gang comprising two men and a boy with shovels and other equipment in front of a horse and tip dray. The tarring is taking place outside Fowler's photography shop front.

This is one of a group of three photographic postcards taken by Albert Fowler. Albert Fowler was a photographer based in Leura from the early twentieth century. By 1907, he was advertising in the Australian Town and Country Journal as a landscape and portrait photographer. Clearly catering to the tourist market, Fowler offered to take portraits at the falls. He also claimed to have 'the BEST COLLECTION [of postcards] obtainable on the Mountains, including REAL PHOTO POSTCARDS'.

Physical description

A black and white photographic postcard featuring a road tarring gang comprising two men and a boy with shovels and other equipment in front of a horse and tip dray. The man on the left is holding a shovel, is wearing a vest and has a moustache. The man on the right also has a moustache, is wearing a jacket and a brimmed hat, and is smoking a pipe. The boy is standing on a barrel and holding a shovel. There is a young man standing behind them, and a dog laying in front of them. The postcard is titled 'LEURA / 11.8.10' on the right side of the image. On the reverse of the postcard are handwritten pencil annotations including one in the upper left corner which reads 'JL112.2'. The lower left corner of the postcard is torn and missing.

Statement of significance

The Horse and Agricultural Images and Advertising collection brings together paper items and a tin sign from the late 19th and early 20th centuries. It comprises 14 postcards advertising Massey-Harris farm machinery agents; an embossed sign advertising the McCormick Harvesting Machine Company; 3 postcards of Leura by photographer A.G. Fowler; a postcard of an Australian Produce Stand at a show in Wolverton (United Kingdom); and a painting by Frank P. Mahony, 'Trotters at Randwick'.

The collection demonstrates the centrality of agriculture to Australia and the crucial role of horses within and around this industry. Australia's international connections are shown through the Australian Produce Stand postcard, advertising postcards and tin sign. They indicate a shift in demand to agricultural equipment from North America, considered better suited to Australian conditions than those from Britain. At the same time, the produce stand postcard reveals Australia's ongoing reliance on the United Kingdom as a source of migrants and market for produce. Horses feature in most of the items in this collection: they pull the agricultural machinery, are a form of transport and are used in leisure pursuits.

Object information

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