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National Museum of Australia

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2GB notepaper 'from Ivy Lovric, Nock and Kirbys'

AR00277.0001

2GB notepaper 'from Ivy Lovric, Nock and Kirbys'

Object information

Description

This Radio 2GB notepaper was customised for correspondence sent by Sydney based gardening personality, Ivy Lovric. Lovric featured in a gardening segment which aired in a radio show on Saturday evenings and featured a five-minute talk, followed by a five-minute question session.

Physical description

A sheet of green note paper with floral garden decoration on the bottom right hand corner and the letters '2GB' at the top. At the bottom right are the words 'from / Ivy Lovric / Nock & Kirbys'.

Statement of significance

The Ivy Lovric collection comprises sixteen objects relating to the life and career of Sydney gardening expert, Ivy Lovric. The objects include two posters from the 'Life. Be in it' Come 'n Try Gardening campaign, featuring the Aunty Ivy character, five badges and two well-used rubber stamps. The collection also includes objects associated with Ivy's career, prior to her involvement in the 'Life. Be in it' campaign.

Ivy Lovric was one of many married women to enter the workforce in post-war Australia. Her career in retail gardening included management roles in Woolworths, Grace Bros and Nock and Kirby's hardware store. Television appearances on the Nock and Kirby's Home Show, and later, talkback radio, enabled Ivy to share her knowledge and passion for gardening with an audience. She became well known in the gardening community, and was approached to become involved in the 'Life. Be in it' Come 'n Try Gardening campaign. Ivy Lovric was the inspiration for the character of 'Aunty Ivy'.

Object information

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