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National Museum of Australia

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Radio 2GB run sheet...Gardening with Ivy Lovric

2013.0039.0013

Radio 2GB run sheet...Gardening with Ivy Lovric

Object information

Description

This Radio 2GB run sheet shows the script with handwritten notations for a radio show featuring Sydney gardening personality, Ivy Lovric. The gardening segment aired on Saturday evenings and featured a five-minute talk, followed by a five-minute question session.

Physical description

A running sheet dated '3.12.80'. Below the date there is some text which reads ' CLIENT: 2GB POINTER / PRODUCT: IVY LOVERICK GARDENING'...' there is a logo in the top left corner text which reads '2GB / 873 / In the know radio'. The body of text begins 'Hello .... I'm Ivy Loverick..." and has some handwritten annotations in pencil.

Statement of significance

The Ivy Lovric collection comprises sixteen objects relating to the life and career of Sydney gardening expert, Ivy Lovric. The objects include two posters from the 'Life. Be in it' Come 'n Try Gardening campaign, featuring the Aunty Ivy character, five badges and two well-used rubber stamps. The collection also includes objects associated with Ivy's career, prior to her involvement in the 'Life. Be in it' campaign.

Ivy Lovric was one of many married women to enter the workforce in post-war Australia. Her career in retail gardening included management roles in Woolworths, Grace Bros and Nock and Kirby's hardware store. Television appearances on the Nock and Kirby's Home Show, and later, talkback radio, enabled Ivy to share her knowledge and passion for gardening with an audience. She became well known in the gardening community, and was approached to become involved in the 'Life. Be in it' Come 'n Try Gardening campaign. Ivy Lovric was the inspiration for the character of 'Aunty Ivy'.

Object information

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