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National Museum of Australia

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Collection Explorer


Cartoon related to General Motors Holden employee Jack Heenan and Holden cars


Cartoon related to General Motors Holden employee Jack Heenan and Holden cars

Object information

Physical description

A large colour cartoon on cardboard backed paper, with caricatures of men and one woman, and signatures next to them. The image in the centre is a small wooden structures with a gable roof and mesh across the front, with animals inside, and a man climbing on the roof holding two animals. Part of the text on this structure reads 'GENUINE HEENAN / POSSUM TRAP...'. Other men in suits are standing near the structure. There are six pink cloud shapes with scenes inside them including a man in jail with a policemen headed 'I AM INNOCENT' and a man wearing a black cap and board writing on a black board headed 'PROFESSOR / BACK / AT MANYUNG'.

Statement of significance

The Jack Heenan collection comprises memorabilia, artwork, clothing accessories and industry journals relating to the career of Jack Heenan who worked for General Motors Holden (GMH) from 1935 until his retirement in 1974. He began his career working in forecasting, but later transferred to the sales department. These objects were used by Mr Heenan in his daily working life.

GMH has played an important role in the history of Australian motor transport. The early model Holdens (the FX and FJ) are among the most recognisable cultural artefacts of 1950s and 1960s Australia. Motoring memorabilia illustrates the passionate connection some people feel towards motoring and Holden cars. The creation of marketing symbols as functional and collectible items also demonstrates the nature of Holden's powerful marketing campaigns. This collection of objects also traces the evolution of Australia's motoring history, Holden's own sense of its history and connection to post-war development, and Holden's continuing prominence in the popular imagination.

Object information

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